WinCoach blog

Field notes for complex deals

Practical sales-coaching perspective on deal confidence, buyer reality, manager inspection, and the next best move.

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02 Jun 2026

Win Rate Is a Lagging Indicator. What Is Your Leading One?

Win rate is a number every sales leader watches and it can do the least for you. By the time win rate moves, the deals that moved it are already decided. It is a result , not a signal . The useful question is not “What i